Advertise with Grand Rapids Magazine! Grand Rapids is a vibrant community of young, active adults reliant on the resourceful information and editorial content found in every monthly issue of Grand Rapids Magazine . . .  the city's Life With Style magazine. Sales and Marketing Management's 2005 annual Survey of Buying Power revealed that there are $9.85 billion in metropolitan area retail sales. Grand Rapids Magazine's 43,500 monthly readers represent roughly 17% of this purchasing power. How so? Because the average household income of our readers is $128,800* and 70% of area retail sales are attributed to residents with annual HH incomes of $50,000+. Grand Rapids Magazine readers account for $2.5 billion in area sales, reason enough to advertise every month in Grand Rapids Magazine. * MRI, September 2005

Grand Rapids Magazine

In addition to the monthly editorial focus and supplemental publications, each issue of Grand Rapids Magazine includes these life with style complements:

Life & Style
The ingredients for Life & Style vary from month to month, but the recipe always calls for luxurious goods, fascinating facts, healthful tidbits and insider knowledge. Our fashion pages capture the trends of the time; our outdoor series is a Michigan escape.

Design
This section recognizes River City's legacy of a rich design community - and the current expertise that allows readers to be on the cutting edge of design movements in architecture, landscaping, furnishings, decorating and more.

City Guide
Consider this section a monthly guide to the city. It features Grand Rapids' most comprehensive entertainment calendar (music, art, film, museums and attractions, lectures and workshops, special events, and kidstuff) and profiles individuals in the area's art and music scenes. After the cultural fix, this guide leads readers to culinary delights, including honest restaurant reviews and listings, chef profiles and gourmet recipes.

Advertising in The Restaurant Guide
Grand Rapids Magazine is the leading authority on where to dine in Grand Rapids. Nothing makes that point more vivid than our annual Restaurant Guide — the most authoritative and appetizing guide to area restaurants and eateries.

Circulation is 25,000 with 18,000 copies inserted in the popular February issue of Grand Rapids Magazine. Remaining copies go to area restaurants, hotels and trade shows. The Restaurant Guide is printed on weighty, 70# satin finish four-color paper for a vibrant presentation. Call (616) 459-4545 for 2010-11 Restaurant Guide Rates.

Special Note: In the event camera-ready materials or proofed materials arrive after the materials due date, a $75.00 service charge will be incurred by the advertiser for late changes.

Advertising Rates
Call for pricing at (616) 459-4545

Readership Study

All cover rates include color and are based on furnished removable digital media with file information, fonts and proofs included, meeting our printing requirements. No reduction for fewer colors.

All other rates are based on furnished removable digital media with file information, fonts and proofs included, meeting our printing requirements. No reduction for fewer colors.

Special Positions
Regular rates plus 15%, as available. No extra charge on bleed ads (Full Page units only). Gatefolds and inserts available. Call for prices.

Late Charge
A late charge of $75.00 will be assessed to the advertiser if camera-ready materials are not provided on deadline.

Mechanical Requirements
Page trim size is 8 3/8" (50 picas) wide x 10 7/8" (65 picas) deep.
For safety, keep live matter at least 5/16" from all edges.

**Add 1/4" on each side for bleed allowances.

Production Specifications
Printed on 40-60 lb., covers on 60-80 lb. Printed by web offset. Perfect binding. Unless otherwise noted.

Screen requirements
150-line for B&W and four-color, 200-line for covers. Compensate for dot gain. Image resolution should be 300 dpi.

Camera-ready
Computer to plate technology is currently used to produce the magazine. Negatives supplied will require scanning into a digital format for placement into the magazine and will incur additional charges. It is preferred that ads be created in QuarkXpress and supplied on removable digital media with file information, fonts, all supporting elements and composite proof required. We recommend using the collect for output function standard on most programs. Please see your sales consultant for the most up-to-date information.

Separated hard copy is required for all four-color ads along with a composite color proof. There are no additional charges for placing electronic ads, but color ads MUST have a current color proof, such as a Rainbow or Iris digital proof. If furnishing color copies or low end digital proofs, color cannot be guaranteed. Materials furnished other than specified above are subject to production charges.

Color advertisers
If you are trying to match a specific color please provide a sample. Bear in mind that PantoneÆ colors do not always convert well to process. Color ads MUST have a current color proof, such as a Rainbow or Iris digital proof. If furnishing color copies or low-end digital proofs color cannot be guaranteed.

Proofs
Clients/Agencies requiring proofs must submit complete ad materials prior to proper closing date. Proofs sent to Clients/Agencies must be returned to publisher within 24 hours of receipt, with all corrections clearly noted on proof and with client signature.

Software
Photoshop CS3
Illustrator CS3
InDesign CS3
Acrobat 6.0.2 Professional

Electronic File Transfer
Electronic ads can be e-mailed to the following address: production@geminipub.com. Please include the advertiser name, the publication name and date, and your sales representative's name.

Other Requirements
The name and phone number of a contact person should be included on all materials in the event that we have questions.

Additional Information
Scott Sommerfeld
Design & Production Manager
ssommerfeld@geminipub.com
Phone (616) 459-4545
Fax (616) 459-4800